The brand took the old (and unoccupied) and gave context to LX Factory history, made with ceramics portraits, with scenic locations that could contextualize and explain to all visitors the memories found on set.
It was based in that same premise that Margres took visitors throughout an historic itinerary and there set place to a new beginning. Approaching architecture to inhospitable places, is a revolution for these conferences’ formats and also the spaces where the brand presents itself.
Margres brand always irreverent and nonconformist, was once again main sponsorand demonstrated how ceramic can be used in (almost) everything.
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